Francisco Pugliese was born in Buenos Aires, Argentina in 1970. He directed his first commercial when he was only sixteen, after having made several documentaries for different painters which were shown at the National Art Museum of Buenos Aires.
He pursued a career in Architecture, but he then decided to devote himself entirely to the advertising field. In 1993 he opened his first production company where he directed projects for all major agencies in Buenos Aires at the time: Grey, McCann Erickson, Bates, FCB, Nazca Saatchi & Saatchi, to name some. In 1995, Pugliese moved to Los Angeles. Having had different U.S. affiliations during his first years in California and continuing to work for South America and Europe, he decided to open his own production company in the US and in 2002 he founded Los Angeles based D‘Avant-Garde Media.
Francisco Pugliese is undoubtedly one of today’s most achieved directors, producers in the US. He has directed hundreds of spots for all platforms, most of which he produced and shot. He brings along a hands-on approach by doing most of his own camera work. He is adept at directing documentary, comedy, drama or action spots with the same capabilities both in Spanish or English. He has received several Cannes Lions awards and the Latin Spots award El Ojo de Iberoamérica for “Best Director of the US Hispanic Market” twice, along with other important awards from International Festivals such as London, New York, FIAP, Clio, and Ad Age. Among his achievements, he directed the first bilingual commercial to air in the history of Super-Bowl.
He was a pioneer in creating branded content, back in 2009 he created with Conill and Toyota the web series “De Tripas Corazon y Charros” that has over 1M views on youtube and Discovery Channel.
His most recent achievement is the Netflix Original Documentary film “LA Originals” which he was an executive producer, producer, and cinematographer. LA Originals hit the top five most-watched Netflix content in the USA in 2020.