Santiago was born in Buenos Aires, Argentina. He studied Communication at Universidad del Salvador and Art Direction at University of Texas at Austin, where he started his carrer in advertising at Latinworks. Back in Argentina he worked as creative/art director at prominent agencies such as JWT, Del Campo Saatchi, Ogilvy and at Santo's offices in both Buenos Aires and London. In 2011 he moved to São Paulo to be part of the Wieden + Kennedy team, and later on of JWT. For the past ten years his work has won praise and rewards at Cannes, Clio, D&AD, The One Show, London, El Sol and the CCA (Argentinian Creative Club). Following his passion for telling stories, in 2015 he moved on to film direction at Primo Buenos Aires, based in São Paulo. He is the father of Antônia, and likes to run while listening cumbia.