Ale Rey has a long career in advertising, he worked and learned directly from Fabián Bielinsky and Carlos Sorín from the Local Market and Foreign directors such as Noam Murro and Jonathan Glazer.
These great storytellers left a mark on the director’s gaze. Today Ale builds stories always held in good performances. His secret: the time he spends on castings and his excellent management of actors leads him to work with number one agencies locally and internationally such as Ponce Buenos Aires, BBDO, Ogilvy, and Young & Rubicam, The Juju, Mullen Lowe, BBDO Chicago, and Adam&Eve London.
He became the benchmark for good stories.
He spends a lot of time casting and working with actors. He is fully involved in all stages of the process with a high level of detail. He is a great team builder wherever he is filming and this facilitates the processes and shows in the films. Whoever works with Ale once, summons him again. His story is simple and credible. He became a reference for good stories and co-works with creatives as a team.
At the moment Ale is considered one of the most versatile directors of the local market with a lot of experience in acting, kids, and beauty.
He won several international and local awards, and his latest work Dear Customer for HSBC bank received the Silver Lion in the category of TV/ Cinema film at the 2022 Cannes Lions International Festival of Creativity.