Francisco Pugliese, born in Buenos Aires, Argentina in 1970, is a renowned director and producer in the advertising industry. At the young age of sixteen, he directed his first commercial after creating several documentaries for different painters, which were exhibited at the National Art Museum of Buenos Aires.
Although he initially pursued a career in Architecture, he later decided to focus entirely on advertising. In 1993, he launched his first production company, where he directed projects for major advertising agencies in Buenos Aires, including Grey, McCann Erickson, Bates, FCB, and Nazca Saatchi & Saatchi. Two years later, Pugliese moved to Los Angeles, where he established his own production company, D‘Avant-Garde Media, while continuing to work for South America and Europe.
Pugliese is known for his hands-on approach to directing, as he often does the camera work himself. He has directed hundreds of commercials for various platforms, including documentaries, comedy, drama, and action spots, in both Spanish and English. His work has been recognized with awards from prestigious festivals such as Cannes Lions, London, New York, FIAP, Clio, and Ad Age.
He also directed the first bilingual commercial to air in the Super Bowl. In 2009, Pugliese pioneered the creation of branded content when he collaborated with Conill and Toyota to develop the web series “De Tripas Corazon y Charros,” which has garnered over 1M views on youtube and Discovery Channel. His most recent achievement is the Netflix Original Documentary film “L.A. Originals,” in which he served as an executive producer, producer, and cinematographer. The film became one of the top five most-watched Netflix content in the USA in 2020.