Raised in Patagonia, Argentina, Juan began creating videos as a child with his mother’s VHS camcorder. Involving everyone around him in an experimental game with the camera he developed his true passion for moving image and sound.
Music enthusiast from early age and cinema lover, he studied filmmaking and began working in the industry in the most important production companies in Argentina alongside local and foreign directors.
His first works in fashion films and music videos were quickly followed by opportunities in advertising for clients such as ESPN, Movistar, DirecTV, MercadoPago, Motorola, Frontier, among others. His work combine a great versatility in different languages and tones with a wide vision of production processes.
Always attracted to creative challenges, his way of telling stories expresses great sensitivity in art direction, handling of visual humor and working with actors.
He currently works for different territories in Latin America and Mexico, adding experiences in Asia, and the US market together with D’ Avant Garde.