Luisa Kracht

Born and raised in Buenos Aires, Argentina.

Graduated from the University of Buenos Aires, where she attended the Image and Sound Design program.

Kracht started directing advertising in 2011. Her first project was «The day the stadium spoke» for Nike and football team Boca Jr. It was also her first winner at Cannes Lions.

Her work has been awarded in festivals such as Cannes, Sol, El Ojo and Wave.

In 2017 her Argentina Tourism campaign won Gold at El Sol and El Ojo de Iberoamerica and a Bronze in Film at Cannes Lions Festival of Creativity.

Kracht works mostly in Argentina, Spain, Brasil, Mexico and USA, and has collaborated with agencies such as DAVID, GUT, Weiden+Kennedy, La Comunidad, Leo Burnett, BBDO, ALMA, Conill, Ponce Buenos Aries, Del Campo Saatchi & Saatchi and BBH, for clients such as Facebook, Orange, Netflix, Coca-Cola, McDonald’s, Axe, Pepsico, Aerolineas Argentinas, Aeromexico, Cerveza Modelo, Toyota, Fiat among many others.

I’m fascinated by imagery. Visual, sensitory, literary imagery – musical too. Magnetized by the way a piece of art can incite emotion, and tell stories, and evoke a feeling that connects you immediately and intimately to the artist – even from centuries ago or worlds away. I build my work with that intent. I want to narrate moving stories, and spark emotion; to create compelling films that catch your eye, and trigger a feeling, and linger in your retina way after you’ve seen it.